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BRAND IDENTITY · SPECIALTY COFFEE

Kivuli
Coffee.

A Kenyan coffee brand concept connecting Mount Kenya origin with London coffee culture.

Brand identityPackagingSocial contentArt direction
Kivuli wordmark and coffee-bean symbol on a cream coaster surrounded by roasted coffee beans.

Kenyan roots.
Modern ritual.

A coffee-bean mark, Montserrat typography and espresso, ivory and gold colours create a premium identity across packaging and campaign artwork.

Montserrat typography specimen showing light, regular and bold weights.
Montserrat — light, regular and bold.
Kivuli colour palette: deep espresso brown, cream ivory and gold accent, with colour values.
Deep Espresso #2C1A0E · Cream Ivory #F5F0E8 · Gold #B8860B.

Packaging & everyday ritual

Cream Kivuli coffee bag and branded latte cup beside a notebook on a café table.
Black and gold Kivuli coffee bag beside a wooden crate and coffee cherries in a plantation setting.
Black Kivuli coffee bag and cup paired with a cream logo presentation panel.

The campaign system

One visual system across product and social campaigns.

Two cream, espresso and gold campaign layouts featuring Kivuli coffee packaging and a takeaway cup.
Kivuli campaign spread featuring coffee packaging, biscuits and a takeaway cup.
Kivuli Fresh and Unique Coffee campaign with a coffee bag, moka pot and scoop of beans.