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BRAND IDENTITY · HOSPITALITY

Urban Spice
London.

A bold Afro-fusion restaurant identity with cultural warmth and London energy.

Logo & identityMenu designPackagingSocial content
Urban Spice London white logo over a warmly lit restaurant interior.

Bold flavour.
London energy.

A strong monogram, deep burgundy and warm spice accents unite menus, packaging and social content for a modern Afro-fusion restaurant concept.

The logo system

A standalone monogram and circular lockup for use at any scale.

Urban Spice London black monogram icon.
Urban Spice London circular black logo lockup.

Front and back menu mockups combine food photography with clear categories and sample copy.

Urban Spice menu front with food photography on a dark background.
Urban Spice menu back with sample dish categories and pricing.

Across the dining experience

Burgundy, cream and metallic accents connect packaging and table details.

Identity card against burgundy upholstery.
Branded takeaway box held in a restaurant.
Cream branded takeaway bag in a restaurant.
Urban Spice identity displayed on a phone at a table.
Branded round coaster beside a glass.

Social campaign

Eight coordinated designs for food, atmosphere and promotions.

The brand in the space

The monogram in a restaurant signage mockup.

Gold Urban Spice monogram on a dark sign in an industrial restaurant interior.