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BRAND IDENTITY · SKINCARE
Veloura
Skincare.
A calm, premium skincare identity for everyday self-care.
Brand identityPackagingProduct art directionLifestyle
Soft care.
Visible confidence.
A luxury skincare concept pairing navy, mist grey and mauve with elegant typography, minimal labels and soft product photography.
The collection
Consistent labels and soft lighting unite the product range.
The signature
A delicate wordmark and symbol on tactile print.
Packaging & product detail
One identity across bottles, jars and settings.
A personal ritual
Product and person, brought together in a beauty campaign.